Branding / UI / UX Design
Arterano
YEAR
2020
CLIENT
Arterano
ROLE
Brand Design, UI/UX Design, Corporate Identity
FIELD
Fashion
UNDERSTAND THE CONTEXT
Arterano is a famous Iranian fashion brand that was launched by Sadra Shariatmadari in 2020. Unlike other brands, Arterano presents a story describing an ancient or historical fact from Iran through each of its products to give the viewer a picture and inform them about it. The purpose of Arterano is to provide a visual representation of history that has slipped into obscurity through clothing that we wear on a daily basis.
II.
MISSION
Designing a visual identity that evokes the feeling of Iran's ancient civilization to be in line with the brand's goal and designing a user-friendly UI/UX.
III.
PROCESS
I have loved their goal because I have always been fascinated by the history of Iranian civilization so I began researching some aspects of Iranian history and art to obtain more useful information to find the most appropriate concept for the design. Most old and ancient Iranian art designs and handicrafts incorporated animal motifs, especially goats. Therefore, I decided to design the logo using goat motifs and combined the letters A and E with its horn. In the next step, I designed the corporate identity and after designing some wireframes and getting the approval of the employer I designed UI/UX.
III.
OUTCOME
Arterano has a logo and a visual identity that tell a story on their own. This brand's website is one of the 3 best-selling sites in the last 2 years.
