Branding
Asootherapy
YEAR
2021
CLIENT
Asootherapy
ROLE
Brand Design, Corporate Identity
FIELD
Psychological Clinic
UNDERSTAND THE CONTEXT
Asootherapy is an Iranian psychological clinic specializing in mother-child relationships since infancy. Asootherapy consists of two words, "Asoo" and "Therapy". The Persian word "Asoo" means "Deer" and the English word "Therapy" means "Treatment". In middle of "Asootherapy" there is a single word "Soothe" which means "Calm" in English and it is related to psychology.
II.
MISSION
Choosing a suitable name which includes the clinic founder's name, designing a conceptual logo which shows the relationship between parents and children from infancy.
III.
PROCESS
After the first meeting, I began researching psychology and the relationship between parents and children from infancy in order to identify a suitable name and design the logo. My intention was to choose a name that would demonstrate the field of work, and I had to use the name "Asoo" in the logo due to the name of the clinic's founder. Also, I was eager to put a concept in the core of this brand name so I added "Therapy" to "Asoo" to form the word "Soothe" in the middle of "Asootherapy". I began designing the logo after choosing the name, and I wanted it to symbolize the relationship between parents and children beginning at an early age. I created a circle in the middle of the logo to represent a fetus, a short arc as a mother and a long arc as a father, and to illustrate the meaning of Asoo, I drew a deer's face above all of them.
III.
OUTCOME
Asootherapy has a harmonious, conceptual and related name and logo with its field of work.
