Packaging / Branding
Bapiano
YEAR
2022
CLIENT
Bapiano
ROLE
Brand Design, Packaging, Corporate Identity
FIELD
Restaurant
UNDERSTAND THE CONTEXT
Bapiano is one of the most famous restaurants in Mehrshahr, Karaj. This place consists of two parts, restaurant and meat market where customers can buy or eat fresh meat.
In Persian, Bapiano means "With Piano", and the symbol of this restaurant is the red piano that is placed at the beginning of the entrance. This explains why it was named Bapiano.
II.
MISSION
Design a brand identity and packaging that is synced with atmosphere, name and symbol of the restaurant.
III.
PROCESS
For almost three days, I tried to know them more and more. I spent most of my time in their restaurant to get a better sense of their identity and character. As a result of sketching and brainstorming, I decided to use the piano and bull to represent their brand name and the field of their activity so I combined this two object together to have a single logo and the red color of the logo is the same color as their piano and meat. After that, I designed the packaging inspired by the logo and color that I had designed to create a synced identity.
III.
OUTCOME
The Bapiano has a unique identity that all design elements are synced with their character.
