Out-of-Home Advertising / Branding / UI / UX Design
Decamond
YEAR
2020
CLIENT
Decamond
ROLE
Brand Design, UI/UX Design, Out-of-Home Advertising
FIELD
Horse Racing
UNDERSTAND THE CONTEXT
Decamond is a horse racing club established in Dubai by Hamid Khalili and Danial Jabari in 2020. Besides holding competitions, this is one of the few equestrian clubs in Dubai that also trains and sells competition horses, such as Hot Streak, Red Jazz, and Geniale. Due to the advanced facilities that this club has, most competitions are held here these days.
II.
MISSION
Designing a combination mark that can show the field of brand activity also designing a user-friendly UI/UX.
III.
PROCESS
From the very first meeting I had with the client, I was so impressed by their goals that I decided to become a part of this project. I have always been fond of horses and racing, so researching this was a pleasant experience for me. Based on the client's feedback, I created a combination mark representing the brand's field of activity after some brainstorming, sketching, and trial and error. Then I started designing out-of-home advertising such as billboards and in the final step, after designing some wireframes and getting the approval of the employer I designed UI/UX.
III.
OUTCOME
The Decamond has an exclusive identity and compared to their competitors, The Decamond's website has had a high number of visitors in the past year.
