Branding
Mojalal
YEAR
2022
CLIENT
Mojalal
ROLE
Rebranding, Corporate Identity
FIELD
Construction
UNDERSTAND THE CONTEXT
Mojalal is a construction company in Tehran that has built numerous notable structures that are unique in style. Only modern edifices and skyscrapers that are exclusive to wealthy people are the focus of this company. As a result, the company was called Mojalal in Persian, which means "luxury". This company had been using its previous logo for more than 15 years before I took over the rebranding project.
II.
MISSION
Rebranding and creating a new identity can demonstrate the style of their buildings, the concept of luxury, and the view of skyscrapers in a modern and minimal way.
III.
PROCESS
One of the things that attracted me to this project was the type and style of their buildings. These were so different from any other building I had seen in Iran before. Unlike other companies, this company's structures are tall and have a modern appearance. Thus, I began researching their work before I began designing to gain a deeper understanding. Based on my research and brainstorming, I designed a logo that depicted height in perspective, the style of their buildings, and other concepts they desired. My next step was to design a corporate identity that could display the concept of luxury.
III.
OUTCOME
Mojalal now has a new logo and identity that reflect all the concepts they were looking for and intensify them.
