Packaging / Branding
Onyx
YEAR
2023
CLIENT
Onyx
ROLE
Rebranding, Corporate Identity, Packaging
FIELD
Grape Export & Production
UNDERSTAND THE CONTEXT
Onyx is an international company in the field of grape export and vinegar production based in Tehran, Iran. With the aim of providing the highest quality and healthiest products, while receiving certificates and standards in the field of health, Onyx has created the most complete vinegar supplier from farm to table.
II.
MISSION
Designing a new brand and corporate identity based on international standards in order to enter the international market. Designing an attractive package.
III.
PROCESS
My first step was to identify the client's needs and the problem, then I began investigating the international market and their competitors in order to gather useful information. Finally, I brainstormed to come up with a solution and an innovative idea. After receiving feedback from the client and designing some sketches, I designed a combination logo with Onyx and grapes merged together. To reflect the brand name, Onyx, I chose a deep black color for the logo and designed it to resemble a Pinot Noir grape. As a final step, I designed packaging based on the logo for the production of grapes and vinegars.
III.
OUTCOME
Today Onyx is among the largest vinegar companies in Iran and exports to over 10 countries in the world and after rebranding, the stock value of this brand has increased by 32%.
