Branding
Sanjup
YEAR
2023
CLIENT
Sanjup
ROLE
Brand Design, Corporate Identity
FIELD
Business Development
UNDERSTAND THE CONTEXT
Sanjup business development company is based in Tehran, Iran, and it consists of professionals who utilize modern science along with management knowledge. It is important to note that the role of knowledge and experience are considered equally in this company.
In Persian, Sanjup means "Squirrel", which is the company's symbol.
II.
MISSION
Design a logo and corporate identity that represents the intelligence, creativity and innovative solutions of this company and their customers can easily trust them.
III.
PROCESS
As usual, I first researched the client's business to get to know them a bit better and figure out what their customers were looking for. After that, I decided to use the initial letter as part of the squirrel to represent the logo, based on all the information I had gained through my studies, meetings with the client and sketches.
Then to complete the corporate identity, I designed the color scheme, the business card, the letterhead, the envelope, and other stuff.
III.
OUTCOME
In a survey conducted by this company last year, more than 95% of respondents felt trust in the company's logo. As a result, this company has grown by 33%.
